Lecta has launched its new corporate identity: a new logo, a completely revamped website and a new organizational focus. Lecta is a leading European manufacturer and distributor of specialty papers for labels and flexible packaging, coated paper for commercial printing and publishing, as well as other high value-added print media.

With an updated logo, an organizational structure tightly focused on customer satisfaction and a new website geared to the needs of its main market segments and stakeholders, the changes at Lecta are becoming even more visible. Lecta’s new corporate portal is designed to offer quick, easy access to information for all its stakeholders: customers, brand owners, investors, distributors, analysts and employees. With a focus on Lecta’s widely known brands, the site offers simple search options to quickly locate just the right product for every need, in addition to in-depth information ranging from product specifications to marketing materials. A download area and certificates search are designed to provide customers with the information they need and quickly. All content is designed to be available on desktop, tablet or smartphone – giving visitors the option to choose the device that suits them best at any given time.

The Lecta site also offers a wealth of information for investors, the press and industry specialists, with options to easily find all locations and mills, subscribe to headlines, an investor calendar, news search by topic, date or keyword and more. Content is provided in English, French, Italian and Spanish.

The launch of Lecta’s new website coincides with the presentation of the new logo: solid, modern and easy to recognize. The shape formed by two “l”s next to the Lecta name symbolizes the union and alignment of the different elements that comprise the company. Its upward direction marks Lecta’s new course toward a future of continuous improvement, innovation and growth.